RE/MAX: Nobody Sells More Real Estate

The POWER of a global brand, the QUALITY of professional Sales Associates, the industry's TOP SERVICES and strong MARKET SHARE. RE/MAX offers them all - and more - to support agents who strive to achieve the best in their professional and personal lives.

Apply the RE/MAX Concept to Your Business

The Idea

Real estate professionals Dave and Gail Liniger founded RE/MAX in 1973 with the idea that the best real estate organizations are built around the agent.

Today, RE/MAX remains true to that same philosophy - and has become the world's top-producing real estate network, with more than 100,000 agents in more than 65 countries.

The Brand

Long symbolizing the fact that dreams come true - for customers and Associates alike - the RE/MAX red-over-white-over-blue design is known around the world.

• A fleet of approximately 120 RE/MAX Hot Air Balloons
• Innumerable yard signs in neighborhoods
• Billions of dollars invested in RE/MAX advertising worldwide
• Billions of television advertising impressions annually

The People

RE/MAX Sales Associates have surpassed 1 million transaction sides every year since 1997. Proof of quality service lies in repeat customers - and in clients who refer RE/MAX to their friends and family. Many RE/MAX Associates earn the bulk of their business from repeats and referrals.

The Services

Led by real estate professionals who understand the needs of experienced agents, RE/MAX continues to create programs and services that foster professional development. Here are just a few:

• LeadStreet® online lead-generation and management system
• RE/MAX Mainstreet® extranet
• RE/MAX University
• RE/MAX Design Center
• RE/MAX Satellite Network
• Web Roster referral system
• Global property listings on remax.com

Network Expansion

RE/MAX is an unquestioned global success story. By the end of 1973, the year the network was founded, RE/MAX had 21 Sales Associates - all in Denver, Colo. Today, RE/MAX Associates aid real estate buyers and sellers in more than 65 countries on six continents. From Vancouver to Sydney, from Philadelphia to Mexico City, from Lisbon to Cape Town, consumers view RE/MAX messages: print and television ads, billboards, yard signs, personal promotion materials. And they can search listings in each one of these nations on regional Web sites accessible through remax.com. This powerful worldwide sales force has introduced the RE/MAX brand to millions of potential homebuyers and sellers in markets as diverse as the Associates themselves.

North American Growth

The success of RE/MAX in North America provides the foundation and blueprint for others. The earliest pioneers made RE/MAX the Denver market leader in 1977 - only four years after the network was founded. Today, the U.S. sales force stands at more than 75,000 Associates.

Global Growth

Expansion into Europe began with RE/MAX Spain in 1994, followed in short order by Germany, Italy and Ireland. Today, RE/MAX Associates conduct business in virtually every nation in Western and Northern Europe. Portugal, Turkey and Italy each have more than 1,000 Associates.

Expansion has accelerated this decade, and the network now has a strong presence in Bulgaria, the Czech Republic, Hungary, Romania and Slovakia.

Snapshot of RE/MAX in Europe

• 2,100 agents in Portugal
• 1,500 in Turkey
• 1,200 in Italy
• 750 in the Czech Republic

• 600 in Germany
• 600 in the United Kingdom
• 550 in Greece
• 550 in Spain

Expansion into South Africa in 1994 created a similar display of growth and achievement. The South African sales force has grown to more than 2,000 Associates. RE/MAX also has operations in Botswana, Mauritius, Mozambique, Namibia and Zambia.

RE/MAX also has more than 1,300 Associates in Australia, New Zealand, Singapore and Guam.

By attracting top agents and providing them with training, support and the freedom to run their businesses as they see fit, the network has developed a premier real estate sales force.

One tangible measure of professional excellence is advanced designations earned by agents committed to honing their skills. By wide margins, RE/MAX leads the industry in agents with certified training in:

• Working with buyers (Accredited Buyer Representatives)
• Sales and purchase of homes (Certified Residential Specialists)
• Working with senior clients (Seniors Real Estate Specialists)

While real estate production, skills and leadership are key aspects of the network's character, they are only part of the story for individual agents.

RE/MAX Associates enjoy the time, money and career freedom to live as they wish. Many find fulfillment in working with charities such as Children's Miracle Network or Susan G. Komen for the Cure. Others work with youth athletic teams, community groups and many other causes. RE/MAX Associates understand that the qualities leading to success in real estate also lead to happiness in life.

For more than 100,000 professionals, those qualities have led to RE/MAX.

Advertising

On hit television shows and radio broadcasts of top sporting events, the glossy pages of some of the world's most popular magazines, and online, RE/MAX advertisements are ubiquitous around the world.

Television

• RE/MAX ads air during NFL Sunday Night Football games on NBC, and on hit shows such as "CSI," "Numb3rs" and "Dancing with the Stars" on the major networks - as well as on numerous English and Spanish cable networks.
• In 2007, nearly 7,000 RE/MAX TV ads aired in the United States, generating 7.8 billion adult impressions.
• In the first half of 2008, more than 3,600 RE/MAX TV commercials aired, generating 3.87 billion impressions. Through the first half of 2008, the RE/MAX share of voice in U.S. national TV advertising was 45 percent - meaning close to half of all real estate ads were RE/MAX.

"THE BALLOON! That's always the answer I give when someone asks why I switched to RE/MAX. Of course, there were many more reasons, but the balloon was everywhere. I couldn't open a magazine or watch TV without seeing an ad for RE/MAX featuring the familiar red, white and blue balloon. And then, there's the RE/MAX brand. If I'm on a listing appointment or talking to a referral from out of state, I don't have to sell them on my company. They already know what to expect from a RE/MAX agent. Real estate is a lot easier with a big balloon on my business card."

Meri Garrett-Perex RE/MAX DFW Associates  Plano, Texas

Since 2000, RE/MAX U.S. national television advertising has created 33.8 billion impressions among adults 18 and over - including 16.2 billion in 2006 and 2007 alone.

Radio

• Radio ads airing in 2007 generated 1.4 billion adult impressions.
• The network sponsors NFL games broadcast on the Westwood One Radio Network, receiving several mentions during each broadcast.
• RE/MAX sponsors the "Touchdown for Kids" program, donating money to Children's Miracle Network for each touchdown scored during games broadcast on Westwood One. Each contribution is mentioned on the air.
• RE/MAX sponsored Westwood One radio broadcasts of the 2008 Summer Olympics in Beijing, reaching listeners in the United States.

Print

• RE/MAX print ads run in top publications such as People and Time.
• Fifteen such ads ran in 2007, generating 440 million consumer impressions.

Online

• During the first half of 2008, more than 15 million visits were logged at remax.com.

The Technological Edge

RE/MAX provides comprehensive technology products and services to help Sales Associates and Broker/Owners do their jobs more efficiently and with a higher degree of success.

remax.com®

The RE/MAX consumer Web site draws nearly 3 million unique visitors monthly. Consumers can search for residential or commercial listings in any of the nations served by RE/MAX. They can also connect directly to RE/MAX agents and offices.

In the United States, potential homebuyers can search all the listings - not just those belonging to RE/MAX Associates - in thousands of markets.

Among the many features that keep consumers coming back to remax.com:

• Web Roster - Consumers can search for the right agent by specialty, language, community activities and more.
• Neighborhood Valuation Tools - Reports compare the 20 closest home sales and include a price trend analysis.
• Image Mapping - "Balloon View" and "Street View" options enable visitors to see properties from ground-level and aerial vantage points.
• Listings - More than 4 million in the United States alone, many with photos, virtual tours, maps and more.

LeadStreet®

In the United States, every consumer requesting more information about a property listed on remax.com becomes a lead - one that's routed directly to a RE/MAX office or Associate with no referral fee charged by RE/MAX International.

Through LeadStreet, the lead management system linked to remax.com, Associates are sent leads, and can accept them from their computers or mobile devices with e-mail capabilities.

The LeadStreet system also includes a comprehensive lead-management program.

RE/MAX Mainstreet®

An exclusive, members-only extranet, RE/MAX Mainstreet (remax.net) is the main venue by which Associates communicate with RE/MAX International - and each other. Associates exchange ideas across the global network, monitor RE/MAX and industry news, access valuable network resources, register for RE/MAX gatherings and more - all at no extra cost. Among Mainstreet's many features and services are:

• "yourname@remax.net" e-mail forwarding service - Add the power of the RE/MAX brand to your marketing plan by using the e-mail alias on all your advertising materials. The service includes anti-spam and anti-virus filters.
• RE/MAX University - The comprehensive education and training program includes on-demand training via streaming videos and podcasting.
• Technology tools - Seamlessly connect to resources such as LeadStreet and the RE/MAX Design Center.
• Message Boards - Affiliates can network with their RE/MAX colleagues worldwide.
• File sharing - A user-created library of documents and forms, logos and graphics, listing presentations and much more, puts resources at Associates' fingertips.

Web Roster

Each RE/MAX Associate has a page in the electronic Web Roster - a powerful agent-to-agent referral source.

Associates (through Mainstreet) and consumers (through remax.com) can search for agents and offices to handle their referral or real estate needs.

An online form makes sending Associate referrals a breeze.

RE/MAX Design Center

Associates take advantage of the RE/MAX Design Center day or night to create professional, high-quality marketing materials to promote their listings and themselves. It's available at no extra charge as a benefit of membership.

The Design Center has more than 1,300 customizable templates, including brochures, flyers, postcards, virtual tours, Web commercials, e-cards and more. Several hundred already feature RE/MAX colors and graphics.

The RE/MAX Design Center is available to Associates in a growing number of countries and regions, including the United States, most of Canada, the Arabian Peninsula, Australia, the Caribbean, Chile, Guam, New Zealand, Singapore and Southern Africa.

Tens of thousands of RE/MAX Associates produce professional-quality listing flyers, newsletters, electronic marketing projects and more through the Design Center.

The RE/MAX Satellite Network

Founded in 1994, RSN is the real estate industry's first and only proprietary satellite network. The network presents 60 hours of educational and motivational programming every month.

Affiliates across North America receive weekday programming in their offices, and U.S. Associates can get RSN free at home through DISH Network.

Hundreds of RSN programs are available worldwide via streaming video on Mainstreet - and many more can be purchased on DVD.

Here are some highlights of the award-winning RSN lineup:

• Training sessions - Industry-leading speakers, including Howard Brinton, Brian Buffini and Richard Robbins, help Associates boost their business.
• Technology training - Tech experts turn Associates into pros on systems such as LeadStreet and the RE/MAX Design Center.
• Live broadcasts - Associates can feel like they're part of the action at RE/MAX International Conventions and Town Hall Meetings, to name a few.
• Designation courses - Classes leading to designations and certifications such as ABR, CCIM, CRS and SRES air throughout the year.

RE/MAX Education

RE/MAX Associates benefit from a comprehensive training program. They learn in their own way and in their own timeframe - through online videos, television broadcasts or classroom sessions. At RE/MAX Conventions, Associates brush shoulders with - and glean knowledge from - not only the best real estate educators but the industry's best professionals: their RE/MAX colleagues.

RE/MAX 365

RE/MAX 365 uses all the educational, marketing and communication tools in the RE/MAX network to continuously help Associates succeed in any market.

Components of the initiative include streaming videos and podcasts, customizable RE/MAX Design Center documents, RE/MAX client video testimonials, Mainstreet downloads and RSN broadcasts of topic-based Town Hall Meetings.

Conventions & Conferences

A global network of more than 100,000 Sales Associates means unparalleled opportunities for networking, referrals, personal promotion and professional development - among colleagues from more than 65 countries - at RE/MAX International conventions and conferences.

Each RE/MAX International Convention includes nearly 150 hours of educational sessions with renowned speakers and RE/MAX experts. A valuable lineup of pre-convention courses provides the perfect jump-start.

RE/MAX University

With three methods for transmitting knowledge to Associates anywhere in the world, RE/MAX University is the industry's most comprehensive training resource for keeping real estate professionals connected to RE/MAX support systems - and their clients - every day.

Training On Demand

Associates can watch and listen to the industry's best coaches, download resources and gather information anytime, day or night, through a virtual campus called Agent Training On Demand. Broker/Owners and Managers have a similar service, Management Training On Demand.

Classroom

RE/MAX trainers are at work on a regular basis, both at the RE/MAX Global Education Center in Denver and at regional sites. They offer business-building seminars, technology training and more.

Broadcast, Streaming

The RE/MAX Satellite Network beams 60 hours of programming each month to subscribing offices in North America and to U.S. Affiliates in their homes through DISH Network. Affiliates around the world can view RSN programming online via streaming video.

More than 40,000 Associates have completed courses leading to professional designations such as the ABR, CCIM, CLHMS, CRS and SRES. Additionally, more than 16,000 Affiliates have completed "Buffini & Company's 100 Days to Greatness - RE/MAX Edition."

RE/MAX conferences are held across the international system - including the Canadian RE/MAX Conference and similar gatherings in Australia, New Zealand, Europe, Latin America and Southern Africa.

RE/MAX Commercial®

By combining RE/MAX tools, products and services with their own energy and talent, RE/MAX Commercial Practitioners close billions of dollars in transactions annually.

Here's a snapshot of the RE/MAX Commercial Division:

• More than 4,000 commercial and investment practitioners in more than 1,200 markets and 24 countries.
• Over 40 Commercial-only franchises and 280-plus offices with Commercial Divisions.
• Hundreds of RE/MAX Commercial Practitioners either hold or are candidates for the CCIM Institute's prestigious Certified Commercial Investment Member (CCIM) designation. CCIM education is available at a discounted rate through the RE/MAX Satellite Network.
• More than 1,500 consumer visits to the commercial listings side of remax.com every day.
• An identity that is competitively positioned with other industry leaders using the best of the RE/MAX brand while including the distinguishing elements that speak to the business-to-business commercial marketplace.
• National advertising campaign in The Wall Street Journal, CIRE magazine and radio spots on Westwood One stations.
• RE/MAX continues to be the highest-ranked real estate sales organization on Google searches for "commercial real estate."
• RE/MAX Commercial Practitioners around the world can enter their commercial listings on Catylist and have them posted on the RE/MAX Commercial side of remax.com at no charge.

The RE/MAX Collection®

With an elegant look and a name that commands attention, The RE/MAX Collection offers the tools and resources that Associates need to list and sell luxury properties. In this market, first impressions mean everything.

The sophisticated appearance of The RE/MAX Collection marketing materials reflects the exceptional service and treatment that luxury buyers and sellers expect from their real estate professional.

The program provides Associates who market high-end properties with an upper hand over their competition. The RE/MAX Collection offers exclusive resources to market high-end listings, such as specialized advertising programs in publications such as The Wall Street Journal, Unique Homes and duPont Registry.

There are no fees or course requirements to participate in The RE/MAX Collection. However, many agents who use the program have also pursued additional education in the field - such as the Certified Luxury Home Marketing Specialist (CLHMS) designation conferred by the Institute for Luxury Home Marketing. RSN regularly airs the "Luxury Home Expert" class leading to the CLHMS designation.

People at every level of the RE/MAX organization around the world are committed to making a difference in the communities in which they live and work. RE/MAX Affiliates demonstrate community involvement through cause marketing, charity fundraising and public service.

Children's Miracle Network

Affiliates have raised more than $80 million to help sick and injured kids since RE/MAX became the exclusive real estate sponsor of Children's Miracle Network in 1992.

Associates generate funds and support for Children's Miracle Network in a variety of ways, including fundraisers, volunteering and the Miracle Home Program® through which they make a donation for each closed transaction on behalf of buyers and sellers. Associates can customize Honor Cards to send to clients, letting them know that a donation was made in their name to Children's Miracle Network.

Susan G. Komen for the Cure®

With its "RE/MAX Racing for Life" slogan, RE/MAX has been a proud sponsor of the National Series Breast Cancer Survivor Recognition Program at Komen Race for the Cure® events across North America since 2002.

The Sold for the Cure® program enables Associates to make a pledge to Susan G. Komen for the Cure with each closed transaction and send a tribute donation card to buyers and sellers.

RE/MAX Proudly Serves Those Who've Served

RE/MAX International recognizes the importance of supporting service members, military personnel, their families and military communities across the United States.

Honored with the "Office of the Secretary of Defense Exceptional Public Service Award" in 2007, RE/MAX has twice been named a Top 10 military spouse-friendly employer by Military Spouse magazine.

Operation RE/MAX

Operation RE/MAX matches military spouses, retirees, exiting personnel and injured service members who are interested in real estate careers with RE/MAX offices that will help coach, train and mentor them.

Sanctuary Golf Course

RE/MAX Co-Founders Dave and Gail Liniger donate the use of their acclaimed private course in the foothills south of Denver for use by nonprofit groups. Since the course opened in 1997, tournaments have raised more than $40 million for more than 230 nonprofit groups.

The Wildlife Experience

RE/MAX International is the first major sponsor of The Wildlife Experience, a nonprofit conservation and community center in Denver that promotes protection of the natural world through art and education.

Premier Market Presence (PMP®) multiplies when community-minded, top-producing Associates provide superior customer service under a respected brand name. This formula for building market share consists of six interdependent components. Together they add up to PMP and have helped the RE/MAX network remain an industry leader for more than 30 years - through all market conditions.

Premier Quality Professionals

RE/MAX Associates average more sales than the typical real estate agent, and RE/MAX leads the industry in the U.S. in several professional designations.

Premier Brand Name Awareness

Every new Associate generates more advertising, more referrals, more transaction sides, and greater strength for the entire global RE/MAX network. Widespread display of the RE/MAX Hot Air Balloon logo - one of the most-recognized trademarks in the real estate industry - and other RE/MAX graphics and marks benefits everyone in the network.

Premier Web Presence

Internet tools and presence are critical to success in today's business world, and RE/MAX continues to be an online real estate leader. RE/MAX works to ensure that links to remax.com appear in search engines such as Google, MSN and Yahoo. TV, radio and print ads also drive consumers to remax.com. This establishes Premier Web Presence, which drives consumers to remax.com's comprehensive home-search feature - resulting in more leads for Associates.

Premier Customer Satisfaction

The success of the RE/MAX network ultimately depends on the customer service provided by each RE/MAX Associate. Every Associate aims to deliver unparalleled customer service through advanced education, technological expertise and experience.

Premier Community Citizenship

RE/MAX Associates have long been leaders in their communities. Around the world, they organize fundraisers and work as volunteers to benefit hundreds of charitable organizations each year, building their community presence and a networkwide image of positive citizenship.

Premier Market Share

The combination of quality Associates, public recognition of the RE/MAX name and logo, customer satisfaction and good citizenship results in leading market share. This attracts consumers, as well as top producers from competing organizations, to the RE/MAX network, further building the network's success.

At RE/MAX, your business is your own - you call the shots. RE/MAX Associates decide how much to spend on marketing and advertising, which specialties to pursue, which agents to send referrals to. There are no hidden gimmicks or guises - RE/MAX Associates are free to choose the services they use, and how to use them.

Commission Structure

The RE/MAX high compensation concept first attracted top-producing agents to RE/MAX and caused competitors to re-examine their traditional commission structures.

Associate Flexibility

RE/MAX Associates have the freedom to make core business decisions that keep them in control of their days and their futures, something not often found at other organizations.

Be Your Own Boss

Associates set their own income goals and schedules at RE/MAX. With RE/MAX, Associates can reduce their work hours without reducing their earnings, or work longer hours and increase their earnings. And with its dedication to promoting life balance, the network encourages Associates to play just as hard as they work.

Choose Your Expertise

RE/MAX Associates have the freedom to pursue any listings or sales specialties that pique their interest. The RE/MAX Web Roster lists dozens of residential and commercial specialty areas, such as luxury homes or land development, that Associates can declare.

Advertise on Your Terms

RE/MAX Associates choose how to market themselves to their communities and their clients. At RE/MAX, the Associate - not the Broker/Owner - determines how much to spend on individual advertising and personal promotion. And with RE/MAX, Associates receive the leads they generate.

Negotiate Your Commission Rates

Sales agents at other companies are often required to follow pre-established commission rates. Not at RE/MAX. Here, brokerages typically empower Associates to negotiate commission rates with clients.

Operate a Team

When you're running your real estate sales business as a true business, the growth can quickly exceed one individual's capabilities. RE/MAX pioneered agents' use of licensed and unlicensed assistants, partners and teams. Today, some of the most successful agent-led sales teams in the industry call RE/MAX home.

Sources of Business

Thanks to a combination of professional experience, high commissions and attention to repeat and referral business, many RE/MAX Associates have a multitude of satisfied customers.

This repeat and referral base can help RE/MAX Associates withstand shifts in the real estate market. When a local market slows down, an agent with a solid contact base is prepared to weather the rocky times.

Approved Supplier Program

The more than 100 companies that participate in the RE/MAX Approved Supplier program offer all the products and services Associates need to operate their real estate business.

One of the most common reasons agents cite for joining RE/MAX is the ability to use the RE/MAX image and trademarks. Approved Suppliers are obligated to meet all image and trademark standards.

Suppliers are also committed to providing the highest level of service and competitive pricing.

To evaluate the benefits of RE/MAX affiliation, compare RE/MAX with your current company

		Conventional
Professionally designed, customizable marketing materials	YES
Agent Training On Demand	YES
Web referral roster	YES
Offices	7,000+
Lead-generating national network of IDX Web sites	YES
Ability to survive "down markets	YES
Internationally known logo	YES
Ability to negotiate commissions	YES
Agent-to-agent international referral network	YES
Extensive advertising	YES
Professional designation courses	YES
Satellite television network	YES
Awards and recognition	YES
Agent productivity software	YES
High commissions to Sales Associates	YES
Commercial/investment services	YES
Luxury homes program	YES
Annual conventions	YES
Approved Supplier Network	YES
Global Education Center	YES